The advent of the information economy and the cut throat competition it fosters, has forced businesses to embrace tools and techniques that help them differentiate in the market place and understand their customers better and improve their product positioning to communicate their value propositions more convincingly than ever before.This, and the enormous amount of data that businesses have at their disposal, together present a unique challenge to both understand data patterns as well as leverage them for improving business decision making thereby improving business performance.
Analytics is thus the receipe for success of all businesses going forward and most businesses having understood the same are scaling up their capabilities both functionally as well as on the resource front. It is thus a critical skill for the next generation talent to master this to satisfy both their career as well as monetary aspirations.
“The best new job in America” according to CNN
“The sexiest job in the 21st century” according to Harvard Business Review
“It’s a booming area but there is lack of talent” according to Times of India